The Invisalign Clamshell Case is an ever-present, essential part of the patient’s treatment journey. Still, our marketing of them, in name and visuals, never really reflected its importance to our consumers.

With typical case names like “Blue” or “Charcoal,” our brand’s ability to effectively communicate why you should have this item was hampered. How do you turn a normal colorway into something ownable, even iconic?

This is where Cyberpink comes in.