Invisalign - Love Your Smile Campaign

The goal with this campaign was to establish Invisalign and its accessories as a worthwhile investment made in the spirit of “self-love” or “self-care,” and create a relationship between the brand and the consumer. To aid this objective, I storyboarded, directed, and edited an organic video asset; as well as a static organic carousel asset.

Project: Invisalign Love Your Smile Social Campaign

Programs used: Photoshop, After Effects, Cinema4D, Redshift

Deliverables: Animated organic social post, static organic social post

Copywriter & Videographer: Cydney Hayes

Creative Director: Darrell Credeur

Organic animated video

- After Effects, Maxon Universe

Paid organic version

- After Effects, Maxon Universe

Organic static carousel

- Cinema4D, Photoshop

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