Projects: Various internal Align-branded assets
Programs used: Photoshop, Illustrator, InDesign
Deliverables: Diverse branded icons, logos, and assets
Creative Director: Darrell Credeur
Associate Creative Director: Laura Bauer
HCP Icons (2023)
I created the following icons following Align's icon + color brand guidelines. These icons reference the main sections and subsections of Align's Global Code of Conduct. To create these icons, I began with sketches in a notebook and identified parts of existing icons that I could potentially use and incorporate into these new designs.
Align's Values
Operating with Integrity
Where to go for more guidance
Corporate social responsibility
Recognizing our obligations to the industry
Interacting with health care professionals
Our commitment to ethical research
Political activity
Equal opportunity employment
Health and safety
Human rights
Conflicts of interest
Fair competition
Improper payments
Insider trading
Working with third parties
Finished Icons in Bright Blue, iTero Purple, and Charcoal
Sized 1x1
- Illustrator
InfoSec Screensavers (2021)
Align's InfoSec team tasked me with creating icons + a functional screensaver to drive security compliance. I used Align's sub-brand guidelines for the InfoSec team to supplement my designs. Ultimately the project was indefinitely postponed in its implementation, but the entire process was a great learning experience in outputting graphics for use on MacOS and Windows.
Final Screensaver
1080p | sRGB for Generic Monitors
- After Effects, Photoshop, Illustrator
Final Screensaver Slides
1080p | sRGB for Generic Monitors
- Photoshop, Illustrator
QMS Training Background Graphics (2022)
Employees company-wide utilize Align's QMS training program to comply with Class II Medical Device regulations. To support Align's Quality Management System (QMS) training, I created several thumbnails and background graphics consistent with our brand guidelines for Align, Invisalign, iTero, and Exocad.
Final thumbnail graphics
sRGB for Generic Monitors
- Photoshop
Final video background graphics
sRGB for Generic Monitors
- Photoshop
iTero caLABrate Certification Program Icon (2022)
iTero, a subsidiary of Align, is a leading expert in tooth scanning technology. On this project, I was tasked with creating an on-brand certification logo that would be awarded to Orthodontists and GPs on completion of the iTero "caLABrate" program. This icon would be shared on professional platforms like LinkedIn as a recognition badge for program completion.
Final approved badge
Additional option 1
Additional option 2
Additional option 3
Badge options
1x1 | sRGB for Generic Monitors
- Illustrator